ADL Logistics – B2B Advertising Dispatch & Storage Since 2007
ADL Logistics – B2B Advertising Dispatch & Storage Since 2007
Since 2007, ADL has been the trusted partner for brands, agencies, and franchise networks that need their advertising materials delivered on time, intact, and at scale. From our 5,400 m² warehouse in Bonson, France, we manage the full logistics chain for point-of-sale (POS) materials, promotional kits, and branded merchandise — serving 500+ clients across 40+ countries with a 99.8% on-time delivery rate.
Whether you manage a national retail network, coordinate seasonal campaigns for a franchise group, or distribute trade show materials across Europe, ADL provides the operational backbone your advertising logistics demand.
What Is Advertising Logistics?
Advertising logistics is the specialised discipline of storing, preparing, and dispatching promotional and point-of-sale materials to retail outlets, franchise locations, events, or end clients. Unlike standard freight or e-commerce fulfilment, advertising logistics requires:
- Precise handling of fragile or large-format print materials
- Campaign-based dispatch windows with strict deadlines
- Kitting and co-packing of multi-reference promotional kits
- Network-wide distribution to hundreds of points simultaneously
- Real-time tracking and proof of delivery for campaign accountability
ADL was built specifically for this environment. Every process, every square metre of our warehouse, and every member of our team is dedicated to the unique constraints of B2B advertising supply chains.
Our Core Services
1. POS Material Storage
Our 5,400 m² warehouse in Bonson is purpose-configured for advertising materials. We store everything from flat-packed display units and roll-up banners to seasonal promotional kits and branded packaging. Stock is managed by SKU, campaign reference, or client network — giving you full visibility at any time.
Optimum storage of promotional materials is crucial to preserving print quality, structural integrity, and brand consistency. Our team applies strict stock rotation protocols and condition checks on every inbound delivery, so what leaves our warehouse always reflects your brand standards.
Learn more about our advertising storage solutions
2. Kitting & Co-Packing
Many campaigns require individual kits assembled from multiple references — a display stand, a set of price cards, a product sample, and an installation guide, for example. Our kitting teams prepare these assemblies at scale, with quality control at every stage. We handle both standard recurring kits and one-off campaign builds.
Co-packing services include:
- Multi-reference kit assembly
- Branded outer packaging and labelling
- Personalisation by recipient or network zone
- Insertion of variable documents (price lists, regional offers)
- Shrink-wrapping and protective packaging for fragile items
Discover our kitting and co-packing capabilities
3. Advertising Dispatch — Parcels & Pallets
ADL is equipped to handle both parcels and pallets, depending on your specific needs. Whether you have small consignments or larger shipments, our team manages your parcel and pallet flows with equal precision. We work with a curated network of carrier partners to guarantee 48 to 72-hour delivery across France and Europe.
Our dispatch services cover:
- Express and standard parcel delivery across France
- Pallet and groupage shipments for large-format materials
- International export to 40+ countries
- Campaign-synchronised dispatch (all network points on the same day)
- Proof of delivery and real-time tracking per shipment
Explore our dispatch and shipping services
4. Franchise Network Distribution
Managing advertising logistics for a franchise network is one of the most operationally complex challenges in B2B marketing. Each point of sale may have different material requirements, different opening dates for a campaign, and different physical constraints. ADL has developed dedicated workflows for 350+ franchise and retail networks, ensuring every location receives exactly what it needs, when it needs it.
Our network distribution service includes:
- Per-point-of-sale order management
- Centralised stock pooling for multi-brand groups
- Automated dispatch triggers linked to campaign calendars
- Consolidated reporting for marketing and supply chain teams
5. Logistics Partnership Management
For clients who need more than transactional fulfilment, ADL offers a full logistics partnership model. We integrate with your internal teams — marketing, purchasing, supply chain — to become a seamless extension of your operations. This includes dedicated account management, SLA reporting, and continuous process optimisation.
Our partnership approach is built on transparency: you have access to live stock data, dispatch confirmations, and performance dashboards at all times. This level of visibility is what has allowed us to maintain a 99.8% service rate across more than 500 active client accounts.
Read more about our expertise and partnership model
Why Brands Choose ADL
17 Years of Specialist Experience
Founded in 2007, ADL has spent nearly two decades refining every aspect of advertising logistics. We understand the pressure of campaign launch dates, the cost of damaged POS materials, and the reputational risk of a network that receives the wrong kit. Our processes are built around these realities — not adapted from generic warehousing models.
A Warehouse Built for Advertising Materials
Our 5,400 m² facility in Bonson, France is not a general-purpose warehouse. It is configured specifically for the storage and preparation of advertising and promotional materials. Racking systems, handling equipment, and environmental controls are all selected with print quality and material integrity in mind.
99.8% On-Time Delivery Rate
In advertising logistics, a late delivery is not just an operational failure — it is a missed campaign window, a frustrated franchise partner, and a direct cost to your marketing investment. Our 99.8% on-time delivery rate is the result of rigorous carrier management, proactive exception handling, and a team that treats every shipment as a campaign-critical event.
European Reach, Local Expertise
From our base in southern France, we deliver to 40+ countries across Europe and beyond. Our carrier network is optimised for advertising logistics flows — meaning we select the right service level for each destination, whether that is a flagship store in Paris, a franchise outlet in Warsaw, or a trade show venue in Barcelona.
500+ Active Clients
Our client base spans retail, automotive, food service, banking, healthcare, and luxury goods. What they share is a need for reliable, scalable advertising logistics — and a partner who understands the stakes of getting it right. With 500+ active clients, ADL has the operational depth to absorb volume peaks without compromising service quality.
Industries We Serve
ADL works with B2B clients across a wide range of sectors where advertising logistics plays a critical role in brand execution:
- Retail & Franchise Networks — seasonal campaigns, new store openings, network-wide POS rollouts
- Automotive — dealership display materials, launch kits, regional campaign packs
- Food Service & Hospitality — menu displays, promotional materials, branded packaging
- Banking & Insurance — branch communication materials, regulatory display kits
- Luxury & Cosmetics — high-value display units, fragile materials, white-glove handling
- Events & Trade Shows — time-critical dispatch, on-site delivery coordination
Our Process: From Brief to Delivery
- Intake & Inbound — Your materials arrive at our Bonson warehouse. We check quantities, condition, and references against your delivery note. Stock is entered into our WMS within 24 hours.
- Storage & Organisation — Materials are stored by campaign, SKU, or network zone. You have real-time visibility of your stock levels at all times.
- Order Processing — Orders arrive via EDI, our client portal, or direct integration with your systems. Each order is picked, kitted if required, and prepared for dispatch.
- Quality Control — Before sealing, every outbound shipment is checked against the order. Fragile or high-value items receive additional protective packaging.
- Dispatch & Tracking — Shipments leave our warehouse within the agreed SLA window. Tracking numbers are transmitted automatically. Our team monitors delivery progress and manages exceptions proactively.
- Reporting — You receive consolidated dispatch reports, stock movement summaries, and campaign delivery confirmations aligned with your internal reporting cycles.
Request a free quote and discuss your logistics brief with our team
Frequently Asked Questions
What types of advertising materials does ADL handle?
ADL handles the full spectrum of B2B advertising and promotional materials, including roll-up banners, display stands, flat-packed POS units, printed brochures and catalogues, branded packaging, promotional kits, trade show materials, and large-format print. We manage both fragile and bulky items, with appropriate handling and storage protocols for each material type.
What are ADL’s delivery lead times?
Standard delivery lead times are 48 to 72 hours for destinations across France and major European markets. For time-critical campaign launches, we offer express dispatch options. International shipments to our 40+ destination countries are quoted individually based on destination, volume, and urgency.
Can ADL manage simultaneous dispatch to an entire franchise network?
Yes. Synchronised network dispatch is one of our core competencies. We regularly manage campaign launches where hundreds or thousands of individual shipments must leave our warehouse on the same day and arrive at network points within a defined window. Our WMS and carrier management systems are built to handle this type of volume event without service degradation.
How does ADL handle stock management and visibility?
All client stock is managed in our warehouse management system (WMS) and accessible via our client portal. You can view real-time stock levels by SKU or campaign reference, download stock movement reports, and set low-stock alerts. Our team conducts regular physical inventory checks and reconciles any discrepancies within 24 hours.
Does ADL offer services outside France?
Yes. While our warehouse is based in Bonson, France, we deliver to 40+ countries across Europe, North Africa, and beyond. We manage all export documentation, customs requirements, and international carrier relationships on your behalf. Our team has extensive experience with cross-border advertising logistics flows for multinational brands and franchise groups.
How do I get started with ADL?
The simplest way to begin is to request a free quote via our online form. One of our logistics consultants will contact you within one business day to discuss your requirements, volumes, and campaign calendar. We can typically onboard new clients and receive first inbound stock within two weeks of contract signature.
Ready to Optimise Your Advertising Logistics?
ADL has been the logistics partner of choice for B2B brands and franchise networks since 2007. With a 99.8% service rate, a 5,400 m² dedicated warehouse, and the capacity to deliver to 40+ countries in 48–72 hours, we have the infrastructure and expertise to support your next campaign — and every campaign after it.
Join 500+ clients who trust ADL to get their advertising materials where they need to be, on time and in perfect condition.