Kitting & Packaging — Custom POS Kits for Every Store in Your Network
Kitting & Packaging — Custom POS Kits for Every Store in Your Network
When your retail network spans dozens, hundreds, or thousands of points of sale, sending the right materials to the right store at the right time is not a logistics challenge — it is a brand challenge. ADL has been solving this challenge for B2B advertisers since 2007, assembling, quality-checking, and dispatching custom POS kits from our 5,400 m² warehouse in Bonson, France, with a 99.8% conformity rate across 40+ countries.
Whether you are launching a seasonal campaign, rolling out a new product line, or equipping a franchise network, our kitting and co-packing service transforms individual advertising components into store-ready kits — tailored by store format, region, or commercial tier.
Year ADL was founded — B2B advertising logistics expertise
Dedicated warehouse in Bonson, France
Conformity rate across all kitting operations
B2B clients trust ADL for their POS campaigns
Standard delivery window across 40+ countries
What Is Kitting in Advertising Logistics — and Why Does It Matter for Your Network?
Kitting in advertising logistics means grouping multiple POS components into a single, store-specific package ready for immediate installation. For brand managers and trade marketing teams, kitting eliminates the operational chaos of sending individual items — posters, wobblers, shelf strips, display units, promotional leaflets — in separate shipments to hundreds of stores. Instead, each store receives one consolidated kit containing exactly what it needs, nothing more, nothing less.
The business case is straightforward: fewer shipments reduce freight costs, fewer errors reduce waste and reprints, and faster installation reduces the gap between campaign launch and in-store visibility. ADL’s POS dispatch service is built around this logic, combining physical kitting operations with intelligent dispatch management to serve retail networks of any size.
Unlike generic fulfillment providers, ADL specialises exclusively in advertising and promotional materials. Every process in our 5,400 m² Bonson facility — from goods receipt to final dispatch — is calibrated for the fragility, variability, and campaign urgency that define POS logistics.
Our Co-Packing Process: How ADL Builds Your Store-Ready Kits
ADL’s co-packing workflow follows a structured five-step process designed to guarantee conformity, traceability, and on-time delivery for every kit we assemble.
Goods Receipt & Inventory
All advertising materials are received, counted, and referenced in our warehouse management system. Each SKU is assigned a location in our PLV storage zone.
Kit Specification Mapping
We work from your store matrix — segmented by format, region, commercial tier, or franchise group — to define the exact composition of each kit variant.
Assembly & Co-Packing
Our trained operators assemble each kit according to its specification. Fragile items are protected; flat materials are interleaved; display units are pre-assembled where required.
Quality Control
Every kit passes a conformity check before sealing. Contents are verified against the kit specification. This step is the foundation of our 99.8% conformity rate.
Labelling & Dispatch
Kits are labelled with store-specific delivery information and handed to our carrier network for 48–72h delivery across France and 40+ international destinations.
For complex campaigns involving multiple kit variants, ADL provides a dedicated project manager who coordinates between your marketing team, your store network, and our operations floor. Learn more about our end-to-end approach on the advertising logistics overview page.
Quality Control in Kitting: How ADL Achieves 99.8% Conformity
Quality control in kitting is a systematic verification process that catches errors before they reach your stores, protecting your campaign investment and your brand reputation. At ADL, conformity is not a target — it is an operational standard embedded at every stage of the kitting workflow.
Our quality control protocol includes:
- Pre-assembly inspection: Materials are checked for print defects, quantity discrepancies, and damage on arrival before entering the kitting line.
- Kit composition verification: Each assembled kit is cross-checked against its specification sheet, either manually or via barcode scanning depending on volume and complexity.
- Packaging integrity check: Sealed kits are inspected for correct labelling, secure closure, and adequate protection for transit.
- Batch sampling: For high-volume campaigns, statistical sampling protocols are applied to validate conformity across the full production run.
- Dispatch reconciliation: Final shipment counts are reconciled against the store dispatch plan before carrier handover.
What 99.8% Conformity Means in Practice
For a campaign dispatched to 1,000 stores, a 99.8% conformity rate means no more than 2 kits require any form of correction. For your trade marketing team, this translates to near-zero post-dispatch intervention, no emergency reprints, and no stores missing materials on launch day. This standard has been maintained consistently since ADL began operations in 2007.
Before & After ADL Kitting: The Operational Difference
| Situation | ❌ Before ADL | ✅ After ADL |
|---|---|---|
| Shipment structure | Multiple parcels per store, different arrival dates, stores must assemble kits themselves | One consolidated kit per store, delivered in a single shipment, ready to install |
| Store segmentation | All stores receive identical materials regardless of format or commercial tier | Each store receives a kit tailored to its specific profile and campaign allocation |
| Error rate | Missing items, wrong quantities, damaged materials discovered after delivery | 99.8% conformity rate with pre-dispatch quality control on every kit |
| Campaign timing | Staggered store readiness, campaign visibility delayed by days or weeks | 48–72h delivery window ensures synchronised campaign launch across the network |
| Freight cost | High per-unit shipping costs from multiple individual dispatches | Consolidated kitting reduces parcel count and total freight spend |
| Internal workload | Marketing and logistics teams spend significant time managing store queries and corrections | Dedicated ADL project manager handles coordination; your teams focus on strategy |
| International reach | Complex multi-carrier management for cross-border campaigns | Single point of contact for dispatch to 40+ countries with customs documentation support |
Kitting for Franchise Networks: Precision at Scale
Franchise networks present the most demanding kitting challenge: hundreds of independently operated stores, each with different surface areas, product ranges, and local compliance requirements, all expecting the same brand consistency on the same launch date. ADL has developed a dedicated methodology for franchise kitting that addresses this complexity without adding cost or delay.
Our franchise kitting service includes:
- Multi-variant kit management: We manage simultaneous production of multiple kit versions — by store size, product category, or regional specification — within a single campaign run.
- Franchisee address management: We maintain and update your store address database, flagging anomalies before dispatch to prevent failed deliveries.
- Campaign tracking portal: Franchisees and your